Lead Product Designer at Falkor · Bengaluru

Noise, made
into signal.

15+ years turning dense, data-heavy workflows into products people actually trust — from drilling platforms used by Shell and Aramco to Prime Video at global scale.

Selected work

Falkor (formerly Kongsberg Digital) · 2021 — Present

SiteCom — real-time drilling intelligence

Leading a team of 4 designers on SiteCom, a drilling and well-operations platform adopted by Shell, Aramco and AkerBP — translating multi-sensor and AI-driven insights into clear visual patterns for faster, more confident decisions. Used across 30% of drilling operations worldwide.

  • Data visualisation
  • AI insights
  • Design systems
  • UX research
  • Team leadership

JustAnswer · 2020 — 2021

Conversion, by design

Design system governance and conversion optimisation for an expert marketplace serving 16M+ people. Redesigned the internal support system into a pattern-based workflow — cutting request processing time by 26% — and ran A/B tests on pre-funnel and international landing pages.

  • Conversion UX
  • A/B testing
  • Design systems
  • Service design

Amazon · Prime Video · 2014 — 2020

Pixel-perfect at planet scale

Designed the Prime Video streaming interface and promotional banners, and served as Quality Lead auditing typography, aesthetics and resolution compatibility. Travelled to Seattle to support the Global Design team through Thanksgiving, Black Friday and Cyber Monday.

  • Visual design
  • Design QA
  • Art direction
  • Scale

About

Design that simplifies complexity — not decorates it.

I'm a Lead Product Designer specialising in enterprise software and complex digital platforms — transforming data-heavy, technical workflows into intuitive, scalable experiences that align with business goals. My favourite problems are the messy ones: live sensor streams, high-stakes dashboards, systems with thousands of moving parts.

Beyond hands-on design, I mentor designers, facilitate stakeholder workshops and shape UX direction at a strategic level. My approach combines systems thinking, user research and business alignment to make sure design drives measurable impact.

Experience
15+ years
Based in
Bengaluru, India
Focus
Data-heavy products & design systems

Experience

  1. Lead Product Designer

    Falkor (formerly Kongsberg Digital) · Bengaluru

    Leading a team of 4 on SiteCom, a drilling and well-operations platform for Shell, Aramco and AkerBP. Own design research, product strategy with PMs, and the design system.

    Jul 2021 — Present
  2. UX Creative Designer

    JustAnswer · Bengaluru

    Design system governance, UX and conversion optimisation across devices and markets; cut support request processing time by 26%.

    Jan 2020 — Jul 2021
  3. Visual Designer & QA Lead

    Amazon · Chennai

    Customer-centric ad design and art direction; Prime Video interface and quality lead; Global Seasonal Campaigns in Seattle (2017, 2019).

    May 2014 — Jan 2020
  4. Graphic Designer & QA Lead

    Hibu India (formerly Yell Adworks) · Hyderabad

    Video ads for UK clients on yell.co.uk; Quality Coordinator for video production.

    Aug 2010 — Apr 2014

Skills

Design

  • UI design
  • Design systems
  • Data visualisation
  • Advanced prototyping
  • User story specification

Product & leadership

  • Product discovery & user research
  • B2B product strategy
  • Roadmap prioritisation (RICE, ICE)
  • Product metrics & data-driven decisions
  • Design sprints & workshops

Tools

  • Figma
  • Figma Make
  • Adobe design tools
  • Claude
  • Cursor
  • Lovable
  • GitHub Copilot

Have a complex problem that needs a clear product?

uxprudhvi@gmail.com